Van Gogh partners from three countries to inaugurate Van Gogh Europe
Monday, December 10, 2012 9:16 AM
On Monday afternoon 10 December 2012 representatives of the Dutch, Belgian and French Van Gogh locations will finalize their definitive collaboration. With one of Vincent’s paintings, the Opwettense Watermolen (Opwetten Watermill) as a backdrop, the partners will unveil the corporate logo and the website of Van Gogh Europe.
Van Gogh Europe comprises 29 partners whose intention is to make Van Gogh’s heritage available to the public in a contemporary way. This collaboration stems from the growing worldwide interest in the life and work of Vincent van Gogh and takes into account the increasing mobility of tourists who in this day and age can move quickly between the South of France, Paris and the Netherlands. The coming years will therefore concentrate on the physical and virtual connections of the European Van Gogh locations and in putting together arrangements for visitors from around the world
The collaborating organisation comprises museums, heritage locations, governmental authorities, tourist organisations and the organising offices of cultural capitals such as Mons 2015 and 2018Eindhoven|Brabant. Over the past year the participants have invested jointly in defining the corporate ambitions and planning the inauguration of Van Gogh Europe.
Many partners, different paces
An unusual feature of the collaboration in Van Gogh Europe is that the largest and the smallest collectively embrace the same ambitions. For example the small Vincent van Gogh Information Centre in Etten-Leur is now working hand in hand with the Van Gogh Museum in Amsterdam and Fondation Van Gogh in Arles. Next year the authorities in Saint-Rémy-de-Provence and Arles will combine to develop a digital route which will link the various Van Gogh locations with each other.
In the Dutch province of Gelderland the Kröller-Müller Museum is working within the region to develop links between food, art and nature, thus building on the fascination that Van Gogh had with the countryside. Van Gogh Brabant, the Van Gogh Museum and the Kröller-Müller Museum are at the same time taking the initiative to develop investment plans for reinforcing local heritage and global enthusiasm among tour operators. A Van Gogh Community is being constructed jointly where the artist’s fans can meet each other and can swap stories and experiences.
The Dutch partners
The following Dutch institutions are participating in this collaboration:
Van Gogh Museum in Amsterdam, Kröller-Müller Museum in Otterlo, Van Gogh Brabant with the Van GoghHouse in Zundert, Vincent’s Art Room in Tilburg, Vincent van Gogh Information Centre in Etten-Leur, Vincentre in Nuenen and the North Brabant Museum ‘s-Hertogenbosch, 2018Eindhoven|Brabant European Capital of Culture|candidate, Vrijetijdshuis Brabant, Regional Tourism Office Arnhem Nijmegen District, Veluwe Tourism Office, Community of Ede and the Province of Gelderland.
Belgian and French partners
Various institutions from Saint-Rémy-de-Provence, Arles, Paris, Auvers-sur-Oise and Wallonian Mons together with the villages of Cuesmes and Wasmes are actively collaborating in Van Gogh Europe.
For more information about Van Gogh Europe please contact
Frank van den Eijnden, director Van Gogh Brabant via